PLEASE NOTE: I’ve kept this blog post because it documents some of my early thoughts and actions marketing my online business. The concept of ‘branding photography’ has changed so much over the years since I first wrote this post.
I had some fabulous photographs taken in 2016 by a local (Hornsea, East Yorkshire) award-winning photographer Gavin Prest. I also became a member of Visibility School run by branding photographer Maryanne Scott. More details about those in a new blogpost! This post shows I’ve been running my online business since 2010, and I’m very proud to still be in business. Things have evolved over the years but I’m still here!
Using images in online marketing can be a challenge, especially if you are a service based business – there are only so many photos of you at your desk that we want to see… right?
And this is where creative entrepreneurs have a really great advantage in online marketing – all you artists, sculpters, anyone who makes gorgeous handmade items – you all have a wealth of beautiful and interesting pictures and images you can use to enliven your site, your blog, your videos. Even authors have book cover images to use.
But if you are a service based ‘expert’, coach, consultant and so forth – it is a challenge to find relevant and interesting pictures and images to use in your online marketing. And many people advise against the use of those stock images we can buy, they are not very realistic. Better to have similar images of your own staff, yourself, your work and your ideas.
So I would like to share a couple of links that I came across the other week with some good ideas from Mike Capuzzi on using images and different types of photos of you within your online marketing content. I thought there were some good ideas in there, some I had not seen before, and some which kicked off some ideas for me to use in by online marketing.
I hope you find some useful ideas in there too. If so, make a note of them, and plan some photos for yourself.
I’ve booked a photographer for next week .
What action are you going to take to personalise the photos to use in your online marketing?
Have Fun !