You provide a service, or you create things, art, writing – either way there is the constant tension between doing what you do, and developing your business and doing your marketing.
I am always fully busy providing my online marketing and video marketing services to my clients, and admit to neglecting some aspects of my own online marketing.
BUT NOT ANY LONGER !
I have made it my main objective / goal / mission to start spending much needed time building my business and have started becoming more selective in the work I accept. I am doing this so I can invest time into my business, to re-position my services, and re-align my business with my professional and my personal lifestyle needs.
There have been a few catalysts for this change,both business and personal. I recognised that I have been busy creating a service rather than building a business.I see the difference, understand how I have drifted. And although my service offerings have kept me busy, have served me well, paid the bills, the time is now right for me to do this.
So I have been
- planning the changes I needed to make,
- mapping out the shift in emphasis,
- defining my target market,
- and scoping out the packages & products that I was going to develop
and whilst doing this, I came across an interesting challenge /event which has really helped me continue with the momentum of making changes whilst keeping a full client load going…
I discovered the Firepole Marketing Great Online Scavenger Hunt.
An online marketing challenge, running over 5 weeks (note to self: check the end date !).
With loads of different challenges to complete, for points.
Its a wide-ranging list of things to do which provide a great focus and motivation to keep chipping away at those small little tasks, we keep promising ourselves we will ‘get round to it’ !
Sections on networking, blogging,social media,multimedia,writing & research, and ‘real life’ stretch, prod and challenge us all to get stuff done…..
There are also opportunities to connect with other players, and we have to keep score for 3 fellow competitors, which also encourages participation and meeting new online friends.
Here is the link to Firepole Marketing Great Online Scavenger Hunt
And here is the tumblr blog I set up to participate and record my progress http://virtualityworks.tumblr.com/
All-in-all I think this is an excellent idea.
It encourages learning by doing, and also making connections, building online presence and networking.
It will certainly be an idea that I am keen to adapt and include in my forthcoming projects.
What about you? Do you think you could take this idea and use it in an interesting way…
- to attract potential clients
- showcase your creativity
- build community
- encourage people to learn new skills?
I would love to know your thoughts, to see how you can take this idea and adapt it for your business.
Leave a comment…..share your thoughts – I’m looking forward to hearing from you!